Branding goes far beyond the buying and selling of goods – great brands create brand love with their consumers, earning the loyalty and appreciation over time. How do they do it? They make their brand a staple in the customer’s life, becoming irreplaceable. Whether a brand has simple good-hearted nature, or it highlights certain aspectsContinue reading “Struggling to Cultivate Brand Love? Look no Further!”
Category Archives: Followers
#Twinning – Three Reasons why Burger King and Wendy’s have Similar Branding
It would not shock fast-food fans to know that Burger King and Wendy’s, two of the most widely known burger joints in America, come from similarly humble beginnings. Burger King, like Wendy’s grew from a desire to serve low-cost, fresh food options to people who wanted to have a modestly delicious meal. First opened inContinue reading “#Twinning – Three Reasons why Burger King and Wendy’s have Similar Branding”
Three Ways Wendy’s Uses Humor to Appeal to Fans on Twitter
Wendy’s is a corporation that grew from an ideal – founder Dave Thomas, dreamt of a quick-service style restaurant that served the best, freshest food for the whole family. Now with more than 6,000 restaurants worldwide, Wendy’s is one of the largest and most successful fast food chains around; their mission statement reads, “At Wendy’s,Continue reading “Three Ways Wendy’s Uses Humor to Appeal to Fans on Twitter”
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